Protecting the Privacy of our Customers

'CPN' (Customer Protection Numbers) are used to protect the Privacy of our advertisers, deterring - though not fully preventing - unwanted canvassers from ringing them directly.

HOWEVER, let’s knock a few myths on the head right now!  It is NOT a Premium Rate service and never has been, all charges are clearly printed both online and in the magazines.  They are:-

• Calling an CPN from a standard BT home or business phone are charged at the BT rate of 37.5 pence per minute (ppm) at peak times, 25 ppm evenings and 12.5 ppm weekends.
• The cost of calling a CPN from a mobile phone varies depending on the mobile operator the call is being made through. Mobile phone operators are obliged to make their call charges readily available to their customers.

When do you get charged?

• Only when the call is answered, if there is no answer there is no charge.  If it is answered by voicemail, you will be charged for however long it takes to leave your message!

Safe in the knowledge that their contant details are safe, the CPNs are very flexible. If you need to change your contact telephone number, simply update the tel number in your Account Details and click the Update Details button at the bottom. You will receive an email to confirm that you have made changes AND the mapping to your CPN is INSTANTLY changed. You won’t miss any calls. Impressed?

If someone has placed a joke ad using your telephone number, let us know and we can switch off the CPN and instantly stop the calls (aahhh silence)!

OK, so what - if anything - can can go wrong?

• Customers sometimes enter their own phone numbers wrongly!  So the CPN won’t connect!
• Some customers never respond to voicemail messages!
• Customers forget to update their telephone numbers in their Account.

Shown online and in the paper, we map the CPN through to your own telephone numbers. When you place an advert online you fill in the telephone number box so that customers can contact you.

In your “Account Details” online, the telephone numbers that you have used are shown together with the CPN that is covering them. That CPN displays both online and is printed in the AdTrader magazine:

• The CPN will firstly connect to your telephone number one and if it doesn’t receive an answer go onto ring the second number.
• BUT – if the first number listed has an answer machine attached or voicemail the system won’t then ring the second number as it has already been answered.
• Ads placed over the phone to the mags are slightly different.  They are covered by CPN numbers in the same way, but to change the mapping you will have to phone the centre to have this done.

Any questions?

Happy Selling.

The AdTrader team.